Jasmine Tookes on designing her own bikinis and her trick for hiding tan lines

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Jasmine Tookes teamed up with Montce for a new capsule collection of bikinis and loungewear inspired by her travels. courtesy of Montce

Jasmine Tookes isn’t afraid to show a little skin.

The supermodel’s been a regular on the Victoria’s Secret Fashion Show runway since 2012, and in 2022, she launched an activewear line with fellow former VS Angel Josephine Skriver that’s full of cute bra-and-legging combos.

So it should come as no surprise that Tookes is now trying her hand at designing swimwear, teaming up with Montce for a capsule collection inspired by her travels to Italy.

The supermodel shared her secrets for camouflaging tan lines and feeling your best at the beach. courtesy of Montce
Her Montce x Jasmine Tookes collection includes printed maxi dresses with built-in underwire cups for extra support. courtesy of Montce

“I really wanted this collection to feel luxurious but wearable,” Tookes tells Page Style, adding that she was also “inspired by textures in nature and soft, neutral palettes that feel timeless.”

“Every piece is designed to make women feel empowered and beautiful, whether they’re on the beach or styling it for a night.”

Now available to shop, the collection spans six colorways — from solid black and near-neon red to two floral prints and a bandana-style paisley — and includes more than 100 styles total. Sizing ranges from XS-XL (plus curve sizes in certain styles), and prices vary from $18 for scrunchies to $348 for a maxi dress.

Asked what she looks for when shopping for swimwear, Tookes tells us, “Fit is everything to me! A swimsuit has to be flattering and supportive in all the right places. I also love tan line-friendly cuts [that] still feel elevated and chic. Comfort and fit are definitely my non-negotiables.”

“I focus on taking care of my body and mind. Whether it’s staying active, practicing gratitude or doing a little self-care, it makes a difference,” Tookes says. “And a bikini you feel amazing in definitely helps!” courtesy of Montce
The Montce x Jasmine Tookes capsule spans over 100 styles. courtesy of Montce

And when tan lines do happen, Tookes has a tried-and-true solution for camouflaging them: “good body makeup” and “a light airbrush to even everything out.”

Says the supermodel, “It’s a quick fix and makes your skin look flawless.”

And when it comes to feeling flawless, Tookes — like her model muses Elle Macpherson and Tyra Banks — says it all starts from within.

“I focus on taking care of my body and mind. Whether it’s staying active, practicing gratitude or doing a little self-care, it makes a difference,” she says.

“And a bikini you feel amazing in definitely helps!”

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